The customer who never came back
You fought to win them once. Then you let them disappear.
They bought, they were happy, they left — and you never heard from them again. Not because anything went wrong, but because nothing brought them back. Meanwhile you keep spending to find new customers, while the ones you already earned — the cheapest to keep — quietly drift to someone else.
YOUR CUSTOMERS, RIGHT NOW
Bought once, long agodrifted
Loved it, never asked backlost
Regular — stays in touchreturns
Reactivated after a nudgewon back